Why I love Self Marketing….
As an actor, I have had to train my brain to hear the word “NO” more than I care to. I don’t like it, but sadly like a great baseball player, you are expected to strike out a few times along the way, so you better get used to it and learn how to rebound.
You are not just marketing to CDs, Agents, Producers, etc… are you?
When I sit with actors, I see the same things over and over again. Everyone is mailing to the same people (more on this in another blog), but it amazes me that in an industry built on relationships, actors don’t take the time to reach out to their actor friends and check in.
It’s not about you (Mailing to CD’s)
When you are marketing yourself (i.e. NOT SELLING – see earlier blog), but marketing yourself, remember that it is NOT and I repeat NOT about you!
Patience….
A favorite movie quote of mine is from an old movie, “colors”. Now I say in advance I apologize for the dirty words, but here we go….
Marketing is NOT Selling
We know that we must “Market” ourselves, yes? Ok, so we all agree on that, but honestly do you know what that really means? Not saying you don’t, but one of the things I have noticed more recently with actors who are ‘marketing’ themselves is that they are substituting marketing for selling and get upset […]